American Loveliness exists because most beauty coverage is paid for, one way or another, and readers deserve at least one place where that isn’t true. We started this magazine to test bath and body basics, hair care, color cosmetics, fragrance, nail care, and beauty tools the way a careful friend would: bought with our own money, evaluated without a deadline dictated by a launch date, and written up without a single sponsored ranking anywhere on the site.
Every product we cover is purchased anonymously at retail, whether that’s a drugstore counter, a Sephora or Ulta Beauty location, Target, CVS, Walgreens, or Amazon.com. We do not accept free samples for review, and we do not accept payment or product in exchange for placement or favorable coverage. When a brand or retailer wants to reach us, they get the same response anyone else does: buy it and we’ll test it fairly.
Who Reviews the Findings
Professor Margareta Lindberg, MD, PhD, a dermatologist and researcher whose work has long focused on skin aging and barrier function, reviews our findings on skincare-adjacent claims with an eye toward what the science actually supports. Dr. James Morrison, PhD, a biochemist whose research centers on how topical ingredients move through and interact with the skin, helps us think through formulation questions that come up in testing. Dr. Claire Dubois, MD, a board-certified dermatologist with a particular interest in pigmentation and skin aging, brings a clinical perspective to how we describe results. Full biographies for each of them are available elsewhere on the site.
Corrections and Suggestions
If you notice an error, think we missed something relevant, or have a category you’d like to see tested, we want to hear about it. Write to the editorial team using the contact page, and include as much detail as you can, such as the product name, where you purchased it, and what you observed. We read every note and correct the record when we get something wrong.